Introducing a Refreshed & Improved Squire

For Squire’s 50th anniversary, we’ve decided to celebrate in a big way: by introducing a refreshed brand identity and logo!

The new, modern and inviting look reflects Squire’s history, future, and pride as a leading accounting firm based here in Utah. The new look and feel of the brand refresh are intended to create a more engaging experience for clients and partners and represent our path forward. Squire has been doing business in Utah since 1973 and is looking forward to the next half-century of serving the community.

“From the beginning, we’ve been committed to growing and evolving and putting our clients at the center of everything we do. This fearless commitment to our values and clients has led us to a brand refresh that more accurately reflects who we are, what our customers need, and where we plan to go,” says Squire CEO Jonyce Bullock. “I’m so incredibly proud looking back on Squire’s past and its accomplishments, and to say I am excited for its future is an understatement—I couldn’t be more thrilled to see where the next 50 years take us! Whether you are a long-time client or new to Squire, I want to thank you for being a part of our story, and I am so grateful to be on this journey with you.”

Squire is also using this anniversary, not to change but rather redefine its core values. Our integrity has never wavered and these core values have been pillars of Squire’s work for now 50 years.

• Personal Connection
• Proactive Ownership
• Thoughtful Innovation

For Squire’s clients, the experience of working with the firm will be largely unchanged. The look, however, will be very different. The new logo and brand refresh will be found throughout the website, mobile site, and all other communications materials. A new web experience will also be much more streamlined and full of useful information and content.

As you notice changes in our branding, signs, and promotions, we would certainly love to connect with you. Feel free to reach out with any thoughts or questions. If you enjoy social media, please connect with us on Facebook, LinkedIn, Twitter, or Instagram.